According to the latest projections the biggest console this Christmas won’t be a next gen format or even a PlayStation or Xbox.
As excited as gamers always get about a new generation of consoles, they usually make surprisingly little impact at first, compared to sales of existing formats.
A lack of stock means it’s usually impossible for them to outsell the current gen even if the demand is there, and that’s just what NPD Group is predicting will happen this year in the US.
In their latest report they predict that the Xbox Series X and PlayStation 5 will be hot items, and instantly run short on stock, but that will mean that many will turn to the Switch when they can’t get one of the new consoles.
‘Switch will also be a hot holiday gifting item with more households picking up multiple Switch consoles in the fourth quarter’, writes analyst Mat Piscatella.
‘The lack of available inventory of new PlayStations and Xbox systems will leave Switch as an appealing available option (although supply may still be difficult to find).’
Despite very few new game releases Nintendo Switch sales are up 166% on last year, thanks to Animal Crossing: New Horizons and people buying consoles to play during lockdown.
Add the next generation consoles into the mix and NPD are predicting a 24% increase in US sales during November and December, worth a total of $13.4 billion (£10.3bn).
The US total for the year could then reach more than $50 billion (£38.6bn), the highest ever recorded.
In terms of games, NPD is not exactly going out on a limb by suggesting that Call Of Duty: Black Ops Cold War will be the best-selling game of 2020 in the US.
If it does manage the feat it will be its 12th consecutive year at the top, with the game also due to be available on the Xbox Series X/S and PlayStation 5 at launch.
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Source: Metro UK